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04/28/2005 Archived Entry: "Intrusive ads as a form of "customer relations" Uh huh."

AMAZING THAT THIS is what a major retailer imagines to be building "stronger relationships with customers" and making customers' "lives easier by providing them with relevant information and solutions."

In real-people parlance: an assault of intrusive, in-your-face advertising overkill. But we're not supposed to think that way, now are we? Our retailers love us and only want what's best for us ...

No wonder a new study shows that half of all "customer relationship management" (CRM) initiatives produce zero results and one in five actually harms customer relationships.

(From Katherine Albrecht of CASPIAN.)

Posted by Claire @ 03:32 PM CST

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